Like most businesses, you will find significant differences between each insurance provider.  While we are committed to providing professional and honest service, we realize that professionalism and honesty are a requirement, not a distinction, of our business.  So what does make us unique? 


1) focused

We intently focus on property and casualty insurance for families and small businesses in West Michigan.  We specialize in auto, home, condo, umbrella, life, and small business insurance.  We find that by focusing our energy on this niche we're able to provide accurate, timely, and personalized advice unmatched by most insurance agencies.



We are an Independent Agency, which means we work for you, not for the insurance company.  We aren't tied to any specific insurance company, affording us the flexibility of finding the right combination of coverage and price for each client.  Being an Independent Agency allows us to stay ahead of industry trends and provide unbiased advice to our clients. 

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We are family-owned and have been for over 100 years.  We know family is the foundation of West Michigan.



We are husbands, wives, sisters, brothers and friends who live and work in your community.  You can count on us to be there.



We leverage our collective and diverse experience to provide the expertise and resources to handle your insurance needs and we're small enough to care about each and every client.  We know our clients by name, not by a number.



We believe insurance is personal.  We personalize our insurance solutions to meet your unique scenario.


7) Client-Built

We know that we exist because of our clients, not the other way around.  We deeply appreciate and care about our clients.